CIMC Home, a leading wholesale supplier of lighting, furniture and home accessories to the retail trade, has launched a new responsive website with full integration with its back-office ERP system, Microsoft Dynamics Nav. Developed by Williams Commerce, the new site provides CIMC with full control over content, pricing, stock, and customer data enabling the business to provide its retail customers with improved service.
Mehmood Pirbhai, sales director at CIMC, which was founded in 1988, said ” Our focus on creating beautiful, useful products that offer customers real value for money has stood us in good stead through the recent recession. Our website has always been an important resource for our trade customers. We’ve taken the opportunity to invest in our digital agenda to offer our customers an enhanced online experience, making browsing and buying in bulk from our entire catalogue easier than ever before.”
For CIMC’s retail customers, the logged in trade dashboard enables the control of online trade accounts with order uploading via excel straight into baskets as well as re-ordering based upon pat order history. Other features include real time stock levels and the ability to place pre-orders. The responsive design also enables retailers to use mobiles to buy online.
Robert Williams, managing director of Williams Commerce suggests that B2B eCommerce is growing strongly with retail buyers now expecting the same online experience in their business purchasing as they enjoy from B2C.
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