CMO Group acquires online bathroom products business

CMO Group acquires online bathroom products business

CMO Group which operates as an online building products specialist has acquired Whiteholme, a specialist in bathroom products which trades as for a consideration of up to £1.25 million. £1m has been paid on completion with the balance to be paid in six months. offers some 320 products, primarily vanity units, bathroom cabinets, mirrors, wall hung basins, and taps. CMO acquired JTM Plumbing last year and this latest buy helps to complete its integrated plumbing superstore offering which will launch later this year.

Dean Muray, CEO, CMO Group commented: “Our strategic goal is to provide our customers with everything they need to build or maintain a home, through a simple, convenient and supported shopping experience. We will achieve this by adding specialist vertical, either organically or through acquisition, supported by customer-centric technology development.”


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