As competition in the delivery service sector hots up,
CollectPlus has launched a new integrated campaign that takes in TV
advertising, TV sponsorship, Radio, POPC, Display, Digital out home, Search, PR
and Social media.
CollectPlus has over 5,500 parcel stores across Britain
enabling consumers to send parcels, click and collect, or return purchases to
over 260 retailers. The campaign is being orchestrated by Dawson Pickering, a
newly formed agency headed by Neil Dawson and Clive Pickering. Catherine Woolfe,
marketing director of CollectPlus said “ It’s an exciting time for CollectPlus
as we enter our fifth year of trading this month. There is a real momentum in
the business and huge ambition for the brand which grew by 83 per cent year on
year in the last quarter of 2013 and is now shipping over 250,000 parcels a
week. The CollectPlus proposition as modern day alternative to the Post Office
is an increasingly compelling one for consumers and we wanted a campaign that
brought out service to life in a simple yet powerful way.” Collect+ is a joint
venture between Paypoint, the leading retail payment network, and the UK’s
leading parcel delivery company, Yodel.
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