Comic Relief outsources to HighCo MRM

Comic Relief has appointed marketing services business HighCo MRM to support its Red Nose Day and Sport Relief  activities, via provision of data management, print, and fulfilment services,  following a competitive tender process. The awarded contract covers all elements of print management, direct mail, response handling, mail order fulfilment, data capture and despatch of kits for the next four years covering Red Nose Day and Sport Relief campaigns.

The contract involves the stock management and despatch of up to two million promotional items in the run up to each event. To date, Comic Relief has raised over £960 million.