London based fashion retailer Cos has launched an online store in China on Alibaba’s Tmall platform in addition to its own stand-alone site for the Chinese market. It is also set to open a new flagship store in Shanghai and three further stores by the end of the year.
“Partnering with Tmall is an exciting moment for us and the launch online represents a milestone in our global expansion,” said Marie Honda, managing director, Cos.
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