Costume innovator selects RichRelevance to deliver a relevant on-site experience

RichRelevance has been selected by leading costume developer,
MorphCostumes, to deliver highly authentic, custom
experiences to online shoppers. MorphCostumes will use
RichRelevance’s solution to recommend products to shoppers based on their
onsite behaviour.

Founded in 2009, MorphCostumes began life
creating all-in-one spandex bodysuits called Morphsuits for fancy dress
occasions. The Edinburgh-based company has expanded rapidly over the
intervening period, and now offers a range of over 1000 costumes via its
website. These include many well-known comic book characters and superheroes,
such as characters from the Avengers and the Star Wars films, with the company
having signed deals with Marvel, Disney and Power Rangers.

As Halloween and the holiday season
approached last year, MorphCostumes called on RichRelevance to deliver
personalisation across its site to help drive sales activity during this busy
period. The UK site went live at the end of September, with the US site
following just two weeks later.

“It’s great to be working with
RichRelevance, and it’s fantastic that we were able to get them on board in
such a short space of time,” said Mike Traill, Head of eCommerce at
MorphCostumes. “Halloween and the holiday season is absolutely core for our
business, and to have had the RichRelevance recommendation engine in place
ahead of Halloween and Christmas was a critical imperative and represents a
massive bonus for us.”

Last year, MorphCostumes went digital,
merging with US costume designer DigitalDudz to create a new range of costumes
that incorporate high-tech visual trickery into their designs. With the
extensive range of costumes now available on the MorphCostumes website, the
RichRelevance platform is vital for linking recommendations with consumer
behavior on the site.

“Five years ago, we had just six costumes
available to buy online; today we have over 1000 and counting,” says Traill.
“To have a powerful recommendation platform integrated with our website
architecture on Magento is absolutely vital in order to put the right products
in front of our customers. To date, RichRelevance has delivered on all the
major KPIs.”

“MorphCostumes is an ambitious company
with big growth plans to increase their global footprint. As the company
expands, they required a scalable merchandising solution to deliver intelligent
product recommendations that improve the customer experience,” said Matthieu
Chouard, Vice President and General Manager for EMEA, RichRelevance. “Working
on an open platform like Magento, we are able to quickly and easily implement
custom personalisation that meets the unique needs of different geographies.
Our data centres are globally dispersed to ensure information are analysed and
acted on in real time, another way to help retailers of all sizes to gain a
competitive edge.”


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