10 Yetis will
work on various projects for Countrywide Farmers, which will include
future store openings in 2016 and beyond, as well a consumer campaign
surrounding the brand’s pet product offering. The agency has already
handled four store launches for the retailer; in Banbury, Shrewsbury,
Salisbury and the Gower as part of a test project that was hugely
successful in terms of media coverage and turn-out.
The activity for Countrywide Farmersto
date has involved media outreach in the areas where the new stores were
being launched; to highlight activities and events taking place over
the grand opening weekends. 10 Yetis has also coordinate press
photography and a launch video which were used to further extend the
reach and impact of the success of the launch events. As well as the
local element to the campaigns, the team at 10 Yetis Digital was also
tasked with generating further media coverage with retail and farming
titles.
Moving
forward, activity will turn to a consumer campaign surrounding the pet
products on offer at Countrywide Farmers. The agency will be working on a
creative project to increase brand awareness in this market; with a
focus on national consumer, lifestyle and pet press. The PR agency will
also handle media relations for Countrywide Farmers in terms of company
news, focusing on business titles and farming titles, along with the
Evesham media (where the brand’s headquarters are located).
Speaking
about the working relationship so far and the upcoming activity in
2016, Shelley Fletcher-Bryant (Senior Marketing Manager at Countrywide
Farmers) said the following:
“We’ve
been really impressed with the activity 10 Yetis has carried out for us
so far, in terms of our store openings and other messages we’ve had to
get out to the media. Salisbury was our most successful store opening
to date and 10 Yetis managed to drum up a lot of media exposure before
and after the event. It’s safe to say the test period was a huge success
and we’re looking forward to working together on new projects in
2016.”
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