eCommerce brand Cox & Cox has selected Akeneo, a provider of Product Experience Management (PXM) solutions, to help ensure a high standard of product data accuracy and customer experience as it implements growth plans.
“We’re planning to grow by 20 per cent annually, so we needed a mature solution that would enable us to scale products with consistent imagery and product copy across all channels,” said Aynsley Peet, head of eCommerce at Cox & Cox, which is in the first phase of implementation, aiming to go live in June 2020.
Cox & Cox is planning to quickly add products to its existing product base, improve existing distribution channels, print catalogues, and speed up supplier onboarding.
“We were tired of managing product information with spreadsheets, and the Akeneo team was quick to understand our brief and needs. We’re specifically impressed with the Akeneo ecosystem. For example, the Magento buy-in allows us to improve efficiencies whilst adding more stock-keeping units.”
James Barlow, country manager at Akeneo, said: “We’re thrilled to be chosen as a partner by Cox & Cox, and are committed to delivering on our promise of helping the company reach its transformation goals.”
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