British brand, Crew Clothing has reported 12 per cent sales growth at the end of 2019, bolstered by a record-breaking Christmas period. The business has continued to perform well, despite tough trading conditions and general retail sales falling on the high street. In the 8 weeks to January 5th like-for-like stores sales were up by 4 per cent with like-for-like online sales increasing by 18 per cent.
CEO David Butler comments, “It’s been a great year for Crew Clothing, with Christmas creating record sales highs. Regular new lines, the introduction of a transitional range and a competitive mark down strategy has boosted sales over the period. Together this has contributed to one of the business’s best years in its 27-year history, putting us in a strong position as we move into 2020.”
The utilisation of data within the business has enabled Crew Clothing to improve systems and supplier relationships as well as revolutionising the product proposition. These steps have allowed the brand to be well placed in exploring further channels and to develop existing and new product categories, which will complement its current revenues and customer needs moving forward.
This strategic plan was initiated in 2018 after the acquisition of the business, led by Butler. The continued success inspires confidence within the business to deliver further growth in 2020.
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