Criteo, the
performance advertising technology company has announced
the global availability of its cross-device advertising solution, which enables
a single view of consumers’ shopping behaviour across all devices
to deliver precise, personalised ads with accuracy and scale. With its new
cross-device capability, Criteo is empowering advertisers to engage consumers
with personalised ads across any screen and device.
In
the UK, more than 60per cent of adults use
two devices or more on a daily basis and 73 per
cent of people who have three switches between them to complete tasks – as a
result, it is critical for retailers to reach their shoppers across multiple
screens. In order to capitalise on this opportunity, marketers must be able to
seamlessly engage with their customers across devices and platforms. Marketers
want their cross-device advertising to work everywhere, not only on individual
publishers able to provide their own cross-device solution.
Criteo
currently reaches nearly a billion internet users monthly and delivers
personalised ads across all popular internet-enabled devices, including almost
100 million Apple devices. Advertisers can now benefit from the company’s
cross-device solution, which relies on this extensive reach and Criteo’s robust
purchase intent data. Criteo’s solution is based on an exact match identifier
which aggregates unique, anonymous, client-provided identifiers across the
Criteo network to accurately identify users across devices. With this approach,
Criteo is able to leverage its purchase intent algorithms to re-engage with
consumers across over 7,000 publishers globally.
“Our
direct relationships with more than 6,000 advertisers provide extensive data
that they can now unlock to deliver personalised ads directly to any device,”
said Jason Morse, VP of Mobile Products, Criteo. “By combining our exact match
capability with the power of the Criteo Engine, we can ensure that a customer
who browses a product on their work laptop at lunch can seamlessly purchase it
that evening on their smartphone and tablet. We do this with exactly the same
optimisation of post-click ROI that has generated US$12Bn
of sales for our customers over the last year.”
“We’ve
entered an era where the multi-channel, multi-device consumer has become
empowered to discover, explore, purchase, and engage on their own terms,” said
Brendan Witcher, Principal Analyst, Forrester Research. “It is now the burden
of marketers and advertisers across all industries to align with their
customers’ behaviour and find ways to deliver value and relevant content at
every digitally-enabled touchpoint.”
Criteo’s
exact match capability was developed with privacy standards at the forefront,
allowing advertisers to provide robust opt-out and privacy by design solutions.
Dedicated to consumer privacy, Criteo provides industry-leading transparency
and control to consumers. Criteo uses secure, browsing data for its precision
targeting.
[1]
comScore Media Metrix Multiplatform & Mobile Metrix, U.S., March 2013 –June 2014.
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