Crocs, which acquired footwear brand HeyDude in 2022 and generated annual revenues of US$950m last year, launched in the UK today as part of an international expansion programme. A UK website and stockists, including Kurt Geiger and Schuh, will support the casual brand, which is renowned for lightweight comfort and easy on/off styling.
Crocs’ SVP and global chief product and merchandising officer Kelly Cortina commented in a statement: “We are excited to officially launch our HeyDude brand in the UK market, introducing consumers to the same lightweight comfort and versatility that our rapidly growing US fanbase knows and loves.
“We know from internal data that once consumers try a pair, they will purchase an average of four pairs for themselves. We are confident our brand will resonate with the UK audience, and that they will love our product’s ease and timeless style.”
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