Cross-Atlantic Insight–IC Companys launches pan-european sites

  • IC Companys, the Danish parent company of 11
    fashion brands including InWear and Matinique, has contracted
    GSI Commerce to launch ecommerce sites for its
    Peak Performance brand of active apparel. The
    first websites will be for the Denmark, Finland, and Sweden
    markets. The company will then consider expanding with local
    sites for Italy, Germany, Spain, and the UK.
  • Another Denmark-based global brand, Lego
    , is working with Art Technology Group
    to relaunch its ecommerce site to support
    direct-to-consumer sales in 21 countries.
  • Northbrook, IL-based home furnishings cataloguer/retailer
    Crate & Barrel has signed a franchise agreement
    with Dubai-based Al Tayer Group to open its first stores outside
    of North America. Two stores will open in Dubai early next year.
    Crate & Barrel is a privately held company of Hamburg,
    Germany-based multititle mailer Otto Group. Al
    Tayer also has Middle East franchise deals with Banana
    Republic, Coach,
    and Mamas & Papas,
    among others.
  • Toys ‘R’ Us is finally readying its Australian
    website for ecommerce. The American multinational retailer is
    working with Melbourne-based agency Citrus to
    begin selling outdoor toys and gear in time for summer, which
    in Australia coincides with the Christmas selling season.
  • Fast-fashion retailer H&M will launch a UK
    ecommerce site by autumn 2010. The Swedish company already sells
    online in Scandinavia, Austria, Germany, and the Netherlands.


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