Crownpeak, a digital experience platform (DXP), has announced the closing of the acquisition of UK-based Attraqt, following regulatory approval.
Attraqt is a provider of SaaS solutions that power product discovery experiences for top brands and retailers globally. Attraqt’s omnichannel AI-powered product search, merchandising, and recommendation software to the eCommerce sector will broaden Crownpeak’s composable digital experience product offerings.
The Attraqt acquisition follows Crownpeak’s October 2022 acquisition of ilumino, a digital accessibility services company. Adding Attraqt’s capabilities continues Crownpeak’s commitment to bring more robust and relevant digital experiences for its customers and their end consumers.
“As we serve global leaders in B2C and B2B eCommerce, this acquisition broadens our business to add world-class shopper discovery experiences for consumers and businesses within Crownpeak’s enterprise-grade DXP platform,” said Jonah Paransky, CEO of Crownpeak. “This gives our customers stronger eCommerce tools to grow their revenues and operational capabilities. Crownpeak will continue scaling through additional strategic acquisitions to deliver critical, impactful tools for our global clients and partners.”
The acquisition expands Crownpeak’s global strength with Attraqt’s concentration of business in the UK, Germany, and France. It complements Crownpeak’s significant enterprise customer base which includes Bosch, Asics, Blanco, and Daimler.
“Finding the right product at the right time is critical to drive conversions and revenue. Combining Crownpeak’s powerful tools that create inclusive, omnichannel experiences with speed and simplicity for top global organizations worldwide with Attraqt’s leading eCommerce product discovery solutions used by more than 300 of the world’s leading brands, manufacturers, and retailers makes this an exciting opportunity for both businesses,” said Mark Adams, CEO of Attraqt. “Both customer bases can now realize a unified approach to drive content-driven commerce experiences across all digital channels.”
Attraqt’s client base includes ASOS, JD Sports, ScrewFix, Calvin Klein, and Tommy Hilfiger.
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