Dancing duo, Janette Manrara and Aljaz Skorjanec will be swapping the dance floor this festive season to appear in Freemans Christmas TV ad called ‘Find The One’ which airs from 5 November 2022.
The ad is all about meaningful gifting for all the family this Christmas– across fashion, home, beauty, toys and accessories.
It celebrates the breadth of Freemans range, much of which is exclusive designer collaborations and own-labels that you can’t buy anywhere else, complimented by a whole host of famous brands and highlights its free delivery and free returns promise.
At the same time, it offers customers the option of spreading the cost of Christmas through the retailer’s flexible ways to pay.
A ‘circle motif’ punctuates graphics, with a nostalgic nod to Freemans catalogue heritage that harks back to a time when customers thumbed through and drew a ring around items they wanted to order. The more modern twist emphasises the retailer’s switch into the age of the digital department store.
A glittering festive backdrop features throughout with Janette showcasing a range of Freemans exclusives including STAR by celebrity designer Julien Macdonald, while highlighting gifting options for the whole family. The ad culminates in a scene set around the Christmas tree with partner Aljaz and friends exchanging presents.
As well as staring in the ad, Aljaz Skorjanec, choreographed all the dance sequences, with filming taking place in studios in London and on location on Wimbledon and Putney Heath.
The retailer has opted for both ten and 30 second options with the ad airing from Saturday 5 November 2022 and features a Christmas mix of the now familiar soundtrack of ‘Do it Like This’ from Daphne Willis, which has featured on Freemans commercials since AW20.
The choice of voiceover talent cements Freemans two-year partnership and sponsorship deal with Loose Women- with actress Nadia Sawalha, inviting us to ‘Find The One this Christmas at Freemans’.
As well as TV ads – the ‘Find the One This Christmas’ will be a full multichannel campaign across digital, social, radio, website and PR.
Richard Cristofoli, Chief Customer Officer at Freemans commented “Find The One, is all about helping to position Freemans as the go-to destination for meaningful gifting this Christmas. We understand everyone is feeling the pinch and therefore our customers want to ensure the gift they pick really counts. Our wide range online enables them to browse and pick the perfect present that shows thoughtful consideration for loved ones.”
“Find The One at Christmas builds on the existing relationship with Janette Manrara, who we have used in several our ads. We are delighted that Aljaz joins Janette in what we think is our strongest and most festive offering to date.”
“As ever, we want to develop a stronger, deeper working relationship with our talent- Janette is a key influencer in our stable and Alijaz choreographed the ad”, added Richard.
Commenting Aljaz Skorjanec and Janette Manrara said “Christmas really must be one of our favourite times of the year. Like everyone else we get to and share it with all our friends and family. Working on the Freemans Find The One ad was great fun, it sums up all the good things about this time of year – plus we got work together which is always a bonus.”
Yet again Freemans has moved away from using an agency, instead briefing out to independent creative directors supported by the retailer’s internal marketing and creative teams.
Find The One is part of a series of ads from the retailer that have covered Find Your Style, Find Your Space and Find Your Style for Less.
The retailer also recently announced ‘Freemans Ways to Save’. An initiative that seeks to help its customers in the most challenging of times by curating products across four key areas- including ‘smart swap’ energy-saving electricals, great value winter warmer knitwear and coats, money saving products for cosy nights in and a host of special seasonal offers.
The product selections are designed specifically to help with customers who are ‘feeling the pinch’ as the cost-of-living crisis escalates.
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