DCK Group has launched Flitzy, a new children’s accessories brand. Flitzy offers an innovative new range of fashion, hair and jewellery accessories to inspire mini trendsetters globally. The brand seeks to empower its young customers to express their own unique personalities and has a core message of wellness at its heart.
The full collection is now live to buy direct from the Flitzy website, and will soon be available internationally, launching with partners Hudson’s Bay, the Canadian luxury goods department store, and Coin, the upmarket Italian department store chain, in the coming weeks.
Capitalising on DCK’s years of industry experience and informed by extensive market research, Flitzy breathes new life into the children’s accessories space with a product range and online community built around inclusivity and kindness. Every purchase of Flitzy’s animal charms includes a donation to WWF, a cause close to Flitzy’s customers’ hearts, highlighting the brand’s underlying commitment to wellness and compassion.
Alongside the core collection, Flitzy has partnered with youth entertainment star, Anastasia and her ‘Like Nastya’ platform – which boasts 77.2 million subscribers on YouTube – as its first official licensee. The exclusive Like Nastya collection is already trading in-store via Flitzy’s first concession partner, Matalan, across all of its 226 UK outlets. In addition to online and in-store sales, both ranges are also available via a subscription box service. Filled with exclusive designs and fun activities, the boxes bring regular on-trend jewellery and accessories updates to Flitzy customers all year round.
“The launch of Flitzy presents an exciting new growth avenue for DCK, and we are delighted to channel on our existing expertise in the children’s accessories space to deliver a direct-to-consumer offering that as ever reflects DCK’s signature high-quality finish and eye for detail. By drawing on our own experiences as parents, and listening carefully to our young customers, we are proud to have developed an innovative brand that embraces individuality whilst championing core values of compassion and friendship” said Lorraine Bottomley, DCK’s CEO. “Flitzy’s subscription box service, along with the partnerships we have already secured with leading retailers and Like Nastya, represent promising opportunities for the brand, and we look forward to further building on this to create the leading destination for children’s accessories globally,” added Lorraine.
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