Digital agency Organic has been appointed as retained SEO agency for Decathlon UK, a sporting goods retailer, to help reinvigorate its SEO performance.
Starting with a full technical and content SEO audit of both the main site and the play.decathlon subdomain, Organic will be supporting Decathlon’s drive for improved SEO performance across key products. This also includes undergoing a SOSTAC process and market opportunity analysis to fully understand the needs of the business. Making these changes are important steps for the retailer as it strives towards ambitious e-commerce growth in 2022.
The agency will achieve this by taking a holistic approach to content, on-page and technical optimisations that will allow Organic to take into account the multitude of factors that go into creating a successful website. This will help Decathlon better target its audience of sports and outdoors enthusiasts and ensure that appropriate content is hosted on the site to improve Decathlon’s online performance and rankings across a highly competitive sector.
Chris Long, head of performance marketing at Decathlon UK said: “We were really impressed with Organic’s tailored approach, technical know-how and personality that came through in the selection process. They are a great fit with Decathlon’s culture, and we are excited to have them join as an extension of our team.”
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