Decathlon UK has invited new partners to join its marketplace, bringing together a specially curated selection of brands to help make sport more accessible to the many.
Thousands of new products will sit alongside Decathlon’s in-house products on its UK site, enhancing the existing offer with technical and innovative products that ensure they offer the best range of sports goods. This latest initiative from Decathlon will help the company to stay ahead of the curve as its business model continues to successfully adapt to the ever changing retail landscape. Research shows that marketplaces are growing twice as fast as overall eCommerce.
Decathlon’s new marketplace will enable the company to capitalise on this growth and meet rapidly evolving consumer demand. Its online marketplace, powered by the Mirakl platform, will provide an environment in which businesses that sell to consumers and/or other businesses can sell physical items or services.
By adding thousands of new products Decathlon will be able to cater for a wider range of UK customers, improving stock availability and opening up new categories. The marketplace is part of a wider international strategy, with Decathlon marketplaces already publicly launched in Belgium, with more country launches planned in the coming months. In Belgium, the marketplace currently accounts for 8.5 per cent of all sales on the Belgium website and marketplace sales at Decathlon are projected to exceed 1 billion Euros across Europe within 5 years.
Partners can choose to ship and handle their orders themselves, with all options clearly displayed during the checkout process.
Luca Cassina, EVP customer success EMEA, Mirakl, says, “Decathlon is a true platform pioneer. The team, driven by innovation and their desire to respond to customer demand, recognised very early on the huge value the marketplace model can bring to scale their product offering quickly. Already powering their Belgian marketplace, we are delighted to now bring our expertise and leading technology to Decathlon UK. We look forward to supporting them every step of the way as the marketplace grows.”
Decathlon has also decided to work with partners that share its values of quality and accessibility. Additionally, they are particularly excited to be working with a number of local UK brands.
Founding partners include Donda Cycling and Pendle Bike Racks. Donda Cycling is a London startup that prides itself on creating “honest, accessible apparel for the everyday rider” much like Decathlon’s own cycling brands. Pendle Bike Racks has a heritage dating back to 1977, with all of its products designed, manufactured, tested at its home in Nelson, Lancashire, England. Another is Corkspace, an “independent family-run yoga brand on a mission to promote sustainability.” For every new eco-friendly cork yoga mat made, Corkspace plants 10 new trees in partnership with the Eden Project.
Along with independent UK brands, distributors and resellers, Decathlon will be working directly with some of the biggest names in sport from Adidas to Speedo, ensuring the most technical and desirable products are available for their customers.
Ashley Milns, Decathlon marketplace business developer, added “Our mission is to sustainably make sport accessible to the many and our new marketplace allows us to improve our current range whilst opening up new categories, catering for an even wider range of customers.
“We’re very proud of our in-house passion brands, and the innovation and quality they offer. However, we want to be able to offer UK customers the best choice of sports products and we believe our marketplace will achieve this.”
Share