Electric Life, part of the Tandem Group plc, has enhanced its checkout consumer finance offering following a successful integration with Deko, the multi-lender Buy Now Pay Later (BNPL) platform. This in turn will enable its customers to purchase a range of electric bikes and scooters online through flexible payment options.
Tandem Group plc itself is the designer, developer, and distributor of a range of branded sports, leisure, and mobility products, including the Claud Butler, Dawes, Falcon, and Li-Fe bicycle brands. Based in the West Midlands, the Group also sells a range of sports, toys, and leisure products under its MV Sports brand to a host of national and international retailers.
More recently the business has expanded its go-to-market offering launching the Electric Life direct-to-consumer operation complementing its existing business to business model. Through a dedicated website and a recently opened showroom in Castle Bromwich in Birmingham, consumers can select and order from an extensive range of electric bikes, scooters, motorbikes, mobility scooters, and more from the family of brands owned by the parent group.
Melanie Vala, CCO, Deko, stated: “Electric Life is a first for the Tandem Group as it takes complementary steps to go direct to consumers while maintaining its excellent relationship with those existing retailers that stock its well-known brands. Our goal, therefore, was to help them successfully launch a direct-to-consumer offering with the broadest possible financing options available. This in turn will not only enable their customers to buy what they want and when they want but also minimise cart abandonment and maximise sales conversion.”
The Electric Life eCommerce operation is based on the VisualSoft platform, an easy-to-manage professional storefront – optimised for any device, with high converting order processes including guest checkout, flexible sales, and discounts – all running on fast, secure PCI level 1 compliant fully managed hosting.
Deko’s ability to integrate seamlessly with VisualSoft and its pre-existing solid relationship with the vendor was an important consideration in the Tandem Group’s decision to adopt Deko. It meant that the integration was easy with no disruption in delivery.
“Electric Life is now able to offer our instalment product, a consumer finance solution with 6, 9 and 12-months credit options, ensuring that it can present to consumers the most flexible finance offering possible. With a product range across multiple price points, this facility will be critical for consumers looking to manage their personal cashflow,” concluded Vala.
Martin Fisher, Electric Life, added: “Deko is the ideal solution for us not only in terms of the ease with which we were able to integrate it with our existing eCommerce platform but critically because it offered us the ideal consumer finance threshold that matches our product portfolio perfectly. As we roll out our direct-to-consumer offering, and we gain the relevant FCA licenses, I know that Deko will grow with us enabling us to offer our consumers a range of alternative finance solutions for the products they desire.”
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