Hospitality uniform specialist Denny Brands is stepping up its support for London’s booming eating out culture with the opening of a flagship West End store to showcase and retail its clothing portfolio. Located in a prominent corner site on Berners Street, the new shop will become the UK’s first ‘department store’ for all clothing and shoes needed by hotels, restaurants, bars, pubs, spas and other businesses across the UK’s vibrant hospitality industry. The store, due to open after Easter, will also house the high-end London Tailors personal tailoring brand, acquired by Dennys in 2014, offering bespoke and made-to-measure suits and shirts.
Dennys was founded in 1840 and has traded from its existing store in Soho since then. Dennys Brands managing director Nick Jubert said, “Taking 176 years to open a second shop may sound like a cautious approach to expansion, but we genuinely think the new store will prove worth the wait. The hospitality industry is one of London’s biggest employers and revenue generators, and from top hotels and Michelin-starred restaurants to fast food takeaways, there are thousands of food, drink and leisure businesses in the capital, many of whom are already Dennys customers.”Our original Dean Street shop will continue as a Chefswear Centre, while at Berners Street we’ll be able to display a much wider range of clothing for front of house as well as kitchen teams.”
Along with its two London stores and a specialist tailoring centre at Canary Wharf, Dennys Brands also sells online and via mail-order catalogues. The company exports to more than 30 countries worldwide from its head office and distribution centre in Leatherhead, Surrey.
Share