Dentsu Aegis Network has announced its acquisition of eCommerce specialist eCommera which provides an eCommerce platform and supporting services for retailers and international brands. Headquartered in the UK, eCommera and its 275 staff will join Isobar, Dentsu Aegis’ global digital agency. Mark Fagan the CEO of eCommera will report to Tracy de Groose, CEO, UK & Ireland for Aegis Dentsu Network.
“In a time when changing consumer expectations are transforming the retail sector, the need for a more seamless integration of brand experience and commercial experience is critical,” said Tracy De Groose. “eCommera’s reputation for innovation and its track record in guiding retailers through the changing retail landscape complements and strengthens our Brand Commerce offering. We are delighted to welcome the eCommera team to our business.”
Share