Diet Chef moots sale


Diet Chef moots sale

The online marketer of calorie controlled meals which was founded in 2008 by Kevin Dorren and Andrew Veitch is reported to have enlisted advisers at Grant Thornton to explore a sale of the Diet Chef business. Piper Equity invested £3 million in the business for a 40 per cent stake in 2010. Last year Diet Chef recorded sales of £15 million generated via its partnership with the TV shopping channel QVC and via its own website. It has 100,000 customers signed up for its continuity programme via which pre-prepared microwaveable meals are delivered to enable those following a diet to control their calorie intake.

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