Digital River unveils 3 DTC accelerator programs


Digital River unveils 3 DTC accelerator programs

Global eCommerce payments provider, Digital River, has unveiled three accelerator programs to help businesses create a direct to consumer commerce channel.

“With a global pandemic continuing to put pressure on retail, a D2C channel is vital to survive and grow,” Digital River says.

Using one of its three new solutions, brands can connect a front-end commerce platform of their choice with Digital River’s back-end global platform, which combines payments, taxes, fraud and compliance capabilities into a single integrated solution.

“This year has shown how important it is for brands to build and maintain a direct relationship with their customers,” explained Digital River CEO Adam Coyle. “Brands that don’t develop direct customer relationships through a robust ecommerce channel are threatened not only by near-term changes brought on by the pandemic, but also by inevitable long-term changes in customer habits. Shoppers expect choice and ease of buying.

“Our accelerator programs are built to ease challenges often associated with creating an ecommerce store, helping brands to quickly and easily future-proof their business on a global scale.

Launch offers a single, turnkey solution that leverages the global back office from Digital River, flexibility of WordPress, fulfillment capabilities from its pre-integrated partners and the expertise of rtCamp, to ensure a smooth implementation process in a little as seven weeks.

With Launch, brands can unlock a global infrastructure that features 46 transactional currencies, 26 local acquirers, the ability to process locally in 38 countries and supports business in more than 240 countries and territories.

The Digital River Accelerator using Magento Commerce, which powers Adobe Commerce Cloud, allows brands to leverage the unlimited customisation and scale of the Magento Commerce front-end and plug into Digital River’s back-office capabilities. Integration services are provided by leading eCommerce solution and Magento specialists, Silk and Wagento, helping customers launch a scalable, experience-driven ecommerce store in six to eight weeks.

Additionally, Digital River is now available as part of Tryzens’ Spark Solution, giving D2C brands a fast and affordable solution that optimises global payment processing and drives online sales growth. In as little as 12 weeks, brands can be up and running with Digital River handling the complexity of selling globally.

“We are excited to partner with a solution provider that offers a full suite of payments and fraud-related technologies that will be available as part of Spark,” said Andy Burton, CEO of Tryzens. “Digital River brings a comprehensive suite of functionality that would usually require multiple integrations. The ability to offer this rich functionality through a single integration is a very enticing proposition for merchants, especially when combined with the reduction of barriers to entry that Spark delivers in terms of time to market, cost of change and skills needed to launch and optimize sales.”

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