Direct Golf, Europe’s leading multi-channel golf retailer, is on target for a record financial year after posting increased year-on-year growth for the 10th consecutive month – in stark contrast to other performances in the sector. Turnover at the Huddersfield-based golf retailer was up 27 per cent for June, compared with the same month last year – the ninth consecutive month this financial year that figures have shown an improvement – as the brand looks to continue its expansion by opening further stores in 2015. Direct Golf began the year with a flourish after posting record-breaking winter sales figures and now sits 25 per cent up for the whole year, potentially paving the way for a record performance.
The business was set up in in 1991 by PGA Fellow professional John Andrew and has reinvested substantially in the past year to improve the ‘customer experience’ and it is seeing a substantial return on that outlay, picking up a recent accolade for outstanding on-line customer service: the inaugural Oracle Retail Ruby award for ‘best in eCommerce convenience’.
Earlier this year the company opened a new store in Southampton – Direct Golf’s southern-most outlet and part of an expansion plan which will double the number of stores from 20 to 40 by 2018 – with at least one more new outlet scheduled for 2015.
Founder Andrew said: “I’m delighted that Direct Golf is continuing to defy the overall downward trend in the golf industry while outperforming our competitors. It’s a very competitive marketplace and you have to get everything right to flourish and it’s testament to our staff and senior management team that we are able to target continued growth of the business in this way.
“It’s also great news for our loyal customers who will continue to reap the benefits of our investment in bricks-and-mortar and on-line retailing, and on the award-winning customer service ethos within.”
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