Distribeauty, the UK distributor for ELF Cosmetics (Eyes Lips
Face) is made up with its new eCommerce platform. Finding that
its previous platform lacked the functionality to take the
business forward, the company chose to move to the cloud.
Distribeauty says it chose the Venda on-demand eCommerce platform
for its functionality and comprehensive promotions engine in
order to boost sales and further grow ELF Cosmetics’ customer
base in Europe. Neil Phillips, codirector at Distribeauty
explains, “We conducted a considerable amount of research
before deciding on the Venda platform. We’ve been really
impressed with the service and offering so far, as it enables us
to stay true ELF’s values by delivering a personalised and
intuitive experience to customers.” In particular, Phillips
was swayed with the pay-per-transactions model and catalogue
application, “these will help us increase conversions,
basket size and expand our reach across markets. In future, we’re
looking to expand our brands across different markets, as well as
delivering a mobile offering to customers.”
In addition to ELF, which launched in 2004 selling affordable
cosmetics-many items costs just £1.50-Distribeauty also
operates the Unii Cosmetics brand specialising in make-up
palettes. In the US, ELF Cosmetics is operated by JA Cosmetics
Corp.
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