Applied Predictive Technologies (APT) has announced that Dixons Carphone has licensed APT’s Test & Learn software to improve its data-driven decision-making capabilities across merchandising, pricing, marketing, operations and capital investments. Over the past few months the retailer which operates as Currys, PC World, and Carphone Warehouse has been using the software to support its continued transformation both in store and online. “This continues to be an exciting time for Dixons Carphone as we grow our business and expand our services for customers,” said Gary Brooker, chief marketing officer of Dixon’s Carphone. “APT allows us to test ideas quickly and accurately, enabling us to continue to innovate and therefore drive value for our customers.”
Other APT clients include ASDA, Boots and Argos.
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