Adyen has announced its partnership with Dobbies Garden Centres, who this year celebrate 160 years of serving British gardeners.
Established in 1865, Dobbies now operates 53 stores nationwide. With £4m being invested in a store refurbishment programme that started earlier this year, the retailer is also adopting Adyen’s unified commerce solution to streamline its payments infrastructure and deliver a seamless customer experience across all of its sales channels.
Integrating with a single platform gives Dobbies a consolidated view of customer transactions across all channels, enabling faster service, a smarter returns service, and real-time support for payment queries. Previously, resolving a query could take up to three hours; in most cases, colleagues can now resolve issues in under ten minutes.
The partnership also supports Dobbies’ data-led approach to loyalty among its 1.4 million Club Members. With more customer insights, Dobbies can better understand purchasing behaviour, enabling personalised rewards and tailored customer experiences across the seasons.
“What makes our garden centres special is that we’re in a position to offer retail, hospitality and experiential. Our customers aren’t just shopping for plants, they’re creating garden living spaces, both inside and outside their homes,” said Keith Keenan, IT Director, at Dobbies. “Adyen gives us the agility to stay ahead of retail trends and the visibility to ensure we’re stocked with what matters most to our customers. It also enables us to deliver a consistent, modern payment experience – whether customers shop in-store or online, while empowering our colleagues with real-time insights that enhance our service.”
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