Dreams announces new appointments

Dreams has appointed Jo Martin as its chief marketing officer.

Martin joins the bedding specialist from Sally Salon Services where she held the role of European marketing director and had previously held the head of marketing role at B&Q. Kal Singh has been promoted to the role of chief operating officer from his previous position of supply chain & distribution director. Both will report to new CEO Jonathan Hirst who takes over from Mike Logue effective 1st January 2022.

Hirst commented: “We are at the start of an exciting new chapter for Dreams and Jo and Kal have exactly the experience, expertise and values we need to drive our business and brands forward.”