Dunelm’s interim first half results – the 26 weeks to 27 December ’25 – were up by 3.6 per cent year-on-year as it increased market share. Pre-tax profit was down from £123m to £114m, however, attributed to softer trading in the second quarter and the timing of certain costs.
“Since joining Dunelm in October, I’ve been struck by the magic that has turned this very special business from a market stall into a market leader,” said CEO Clo Moriarty. “Dunelm is a universal brand with something for everyone, powered by a compelling combination of physical stores, a growing digital platform, and passionate colleagues who care deeply about delivering for customers.
“We delivered a solid first-half performance despite a softer second quarter, and we are seeing stronger sales growth in early Q3 following a good winter sale and an encouraging response to our new spring ranges. What I’ve seen so far gives me real confidence in our future. With only 7.9 per cent of market share and clear opportunities to enhance and expand our assets, we have significant headroom for growth. how
Share