Homewares retailer Dunelm has reported that its sales increased by 1.6 per cent to £498m in the 13 weeks to 27 December 2025, taking its total first half sales to £926m +3.6 per cent YoY. It stated that, following a strong Q1, trading became ‘more challenging in the second quarter, particularly around Black Friday and continuing into December, highlighting the ongoing challenging macroeconomic environment.’
Clo Moriarty, Chief Executive Officer, commented: “We delivered a solid first half, and I’m really proud of all our colleagues for their efforts over this busy period. The performance reflected a strong first quarter followed by a more challenging close to the half.
Whilst the UK retail environment remains variable, we have acted on some clear lessons from the first half, including targeted steps to improve availability, ensuring customers can access our fantastic ranges seamlessly, however they are shopping with us.
“I see multiple opportunities to extend Dunelm’s market-leading position – there is much more in the tank. As such, we are now moving forwards with energy and discipline, actively building new plans whilst executing existing ones to ensure we are the first choice for all home lovers.”
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