Dunelm which operates from 176 stores, as well as online, has advised that its full-year profit is expected to be significantly ahead of market expectations thanks to a 13 per cent YOY lift in its sales for the 13 weeks to Christmas Day. The quarter generated £407 million in revenues which is a full 26 per cent higher than two years ago.
Nick Wilkinson, CEO said: “We are delighted with our ongoing strong performance, which demonstrates the growing appeal of our homewares offer and includes some stand-out contributions from our furniture and seasonal categories.
“Our integrated physical and digital shopping experience has transformed since we launched our new digital platform in October 2019. These advances have enabled us to reach more customers with our brand and specialist homewares product range, whilst also providing a much-improved customer experience. Our digital platform and capabilities also give us more confidence and ambition for the future.”