March 2007
James Geller, formerly of bathstore.com, has been
appointed retail general manager at Dwell. Geller was head of
store development at bathstore.com and was responsible for taking
its retail division from an initial 14 stores to over 150 in his
five years with the company. In his new role, Geller will be in
charge of all new store development and the rolling-out of
Dwell’s retail arm. Prior to his time at bathstore.com, he worked
for retailers such as River Island, BHS and Asda.
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