Multi-award winning eCommerce agency Williams Commerce has worked with Dynamic Supplements to launch its latest Magento Enterprise site. Dynamic Supplements is the reignited brand created from three businesses; the original Dynamics Supplements webstore; Bodybuilding Supplements originally established in 2011; and Mutant Nutrition, created in 2010 by Geoff Howard, who has over a decade’s experience of working within the fitness industry. Collectively the group has shipped over 350,000 orders since 2006.
The new Dynamic Supplements Enterprise website represents an exciting new online era for the business. Rob Merrett, Head of Online for the supplements group says “Our new website brings together the best of two strong businesses and initial feedback from our customers has been great. Our mission is to continue to bring to market the best quality sports nutrition at extremely competitive prices, whilst providing the very best tailored support and advice for all our customers. We are delighted our new website reflects this mission and brings our brand values to life.”
Dynamic Supplements utilises the latest ultra wide design combined with the power of Magento Enterprise to deliver flawless scale and performance. The new web-build has concentrated on delivering a fully responsive design to give shoppers a seamless experience on mobile. Other notable features include a sticky header and partial sticky footer, interactive home page product carousel and a comprehensive mega menu enabling shoppers to browse by category, brand or by goal. The mega menu further features related promotional images and banners to help shoppers filter down to product level as early as possible in their user journey. The community hub pulls all content from in-built WordPress and features a wide range of engaging content for consumers including video, blogs, news. The pop-up iframe within the community hub section allows visitors to easily navigate and flip through posts quickly and easily.
Williams Commerce CEO Robert Williams comments, “Dynamic Supplements launch on Magento Enterprise represents a step change opportunity in their business and Williams Commerce are truly delighted to be delivering this through a fantastic looking eCommerce site and implementation of Microsoft Dynamics NAV as an ERP solution for improving order processing, financial management and warehouse efficiency.”
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