Early Birds and Attraqt form partnership


Early Birds and Attraqt form partnership

eCommerce technology providers, Early Birds and Attraqt have announced a partnership that consolidates their eCommerce capabilities in search, personalisation and merchandising for retailers & brands. Early Birds’ omnichannel personalisation offering and reach in the French retail market combined with Attraqt’s global onsite search, merchandising and internationalisation expertise, will offer retailers new, integrated shopping experiences and further opportunities for commercial growth. The partnership comes at a time when many retailers across Europe are struggling to meet rising expectations of shoppers who demand the efficient, personalised offering of online shopping alongside the richness and curated inspiration of an in store experience.

Early Birds, a market leader for personalisation in France brings together data & marketing teams on a best-in-class platform to orchestrate AI models in real-time and build personalisation strategies at scale. Embedded in the French retail market, Early Birds works with a range of brands including Cdiscount, La Redoute and The Fork.

UK-headquartered Attraqt is a leader in activating smart data to deliver search and merchandising eCommerce solutions via the Fredhopper Discovery Platform. Attraqt provides over 240 global retail brands, including ASOS, JD Sports and The North Face.

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