Early Learning Centre (ELC), owned by The Entertainer, is launching dedicated areas within ten M&S stores as part of the Brands at M&S strategy. This will offer ELC exposure to M&S customers in-store and will feature interactive play tables which were a major feature when the ELC chain first launched under its original ownership.
A trial of ELC on the M&S site commenced in December 2020 and this latest move builds on its success.
Neil Harrison, M&S director of brands said: “The customer response to Early Learning Centre on M&S.com over the past year has been incredibly positive. We know a large proportion of our customers look to purchase kidswear and toys for family and friends. By bringing the Early Learning Centre brand, with fun and interactive experiences, to our stores, we’re able to give our 22m customers more reasons to shop with us.”
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