Eastern Storage Equipment Ltd, initially a provider of shelving, racking and storage solutions for UK businesses, has officially rebranded as ESE Direct. As the company had been using ESE Direct online and in its catalogues, the name change was appropriate to reflect the development of its product range beyond storage equipment. Today, ESE Direct offers more 8,000 products, incorporating health and safety equipment, signage, manual handling equipment, changing room benches in addition to its range of office, business and industrial storage equipment. In addition to the name change, ESE Direct has designed a new corporate logo as part of its rebranding programme and will see ESE Direct launch of a redesigned website this month, with improvements made to both the online customer interface as well as enhanced back office support.
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