eBay has appointed performance marketing agency R.O.EYE to run
affiliate campaign activity in Germany, as it continues to focus on
international expansion. R.O.EYE’s existing partnership with eBay has seen it
manage the ecommerce site’s affiliate Partner Network in the UK and several other
European countries including France, Spain and Italy for the
past six years.Management of the eBay Partner Network
affiliate marketing programme in Germany will begin this month. All major
European eBay Partner Network territories are now run by R.O.EYE.
“eBay’s focus on international expansion allows us to enhance
our affiliate partners and increase their business on a global scale,” said
Gianfranco Ludovici, Senior Manager of Online Partnerships EU at eBay. “The
alignment between programmes across all countries will bring consistency, help
our partners grow and give customers a better retail experience.”
A
dedicated account management team will be based in two R.O.EYE offices – London
and Berlin. Led by Hayley Nolan, Director of Key Accounts, a team of four will
be recruited to manage the eBay Partner Network Account in Germany.
“The partnership with eBay in Germany means we
are now running the largest element of the Partner Network in Europe,” said
Mark Kuhillow, Founder of R.O.EYE. “We’ll take relevant knowledge and successes
we’ve had in the UK and other European territories and roll them out in the
German market, enabling eBay to increase its global reach.”
Share