eBay UK appoints chief marketing officer

In her role, Ms Williams will be responsible for all of eBay UK’s marketing activity, creating impactful brand campaigns to champion the 300,000 businesses on the platform.

Ms Williams joins eBay UK from ASOS, where she was global brand director, responsible for the company’s marketing and customer programmes, creative, content, consumer comms and social output. During her seven years at ASOS, she led efforts to drive acquisition of new customers, while also supporting initiatives which created opportunities for new talent.

Prior to that, Ms Williams was managing director at Cedar Communications Ltd, producing content for some of Britain’s leading brands including British Airways, Tesco, O2, TUI and Nikon.

Rob Hattrell, head of eBay Europe and SVP, said: “It’s a pleasure to welcome Eve to eBay UK.  With all the change in the lives of consumers and the continued evolution of the eCommerce market her role is more important than ever in helping us introduce and elevate the eBay brand to new buyers and sellers and to continue to engage the 28 million people who shop with us today.”