Currentbody, an online beauty device retailer has sold a majority stake to eCommerce venture capital company eComplete. Currentbody was founded in 2009 by Laurence Newman and Andrew Showman and sells in-home beauty tech and LED technology as alternatives to salon treatments. It has forecast sales of £42.5 million for the current year rising to £100m over the next two years and operates 17 international websites, has a JV in China and an outlet in House of Fraser’s London store.
Newman said: “Whilst we have benefited from previous rounds of growth capital which helped introduce our own products and further develop brand partnerships, the opportunity to work with Paul, Andy and their team to drive international growth is what makes this so exciting.”
eComplete was founded in 2020 by former THG executives, Paul Gedman and Andy Duckworth as an investment and growth agency.
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