The business behind the real-time data and analytics service for the fashion retail sector has rebranded from EDITD to EDITED after a year of rapid international expansion which has led to its winning clients on six continents. The solution uses more than 74 billion data points to provide brands like its clients Topshop, Gap, ASOS and Saks Fifth Avenue to make faster, more efficient trading decisions by constructing an indepth view of the real state of their markets.
The business was founded in London in 2009 and on the rebrand CEO Geoff Watts commented ” Over the last few years we have really gone international, outside of the English-speaking regions, and we’ve got great customers all over the world – in Russia, India, Italy, Germany and more. Now our brand makes more sense on an international scale and is easily identifiable for retailers out there looking to bring data analysis into their operations.”
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