ASOS has extended its use of the EDITD solution to 200 of its team members following a year long trial.
ASOS has achieved a 37 per cent increase in revenues in the four months to December 2013 and its sales advanced by 33 per cent as a result
of investing in pricing architecture which is a particular strength of EDITD.
Maria Hollins, ASOS Retail Director said “At ASOS, being first for fashion means always being competitive and having just the right assortment. We’re using EDITD every day to help us make the critical buying and trading decisions.” Her colleague, Rosalind Moralee, a retail systems trainer at ASOS added “With new competitors joining the online arena every day, it is getting more challenging then ever to make sure we have the right product, at the right price at the right time. EDITD does a lot of the hard work for us and means we can get the latest information on multiple competitors with just a few clicks.”
Success in the massively competitive fashion business needs accurate and on-time market information. With apparel retail measurement becoming an integral part of how the most successful brands approach their commercial decisions, EDITD unlocks a unique ability for an entire company of multiple branded teams to collaborate and achieve world class performance.
Anthony Bentham, Business Change Manager at ASOS endorses the EDITD solution, saying “in today’s environment buyers and merchandisers are under pressure to know every data point that affects their world, but cannot possibly have time
to do it all themselves. Critical decisions around pricing, assortment and discounting, and keeping an eye on what’s going on across markets is a full time job. EDITD gives them brand new information about what is happening on the market that is affecting their business, making their Monday morning trading meetings way more efficient.
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