Adyen a financial tech platform provider has been chosen to partner with fashion retailer END. Clothing.
Adyen’s technology aligns both online and offline payments by integrating a unified commerce offering with END. Clothing, providing the retailer with a wealth of insights into its customers. END. Clothing benefits from a holistic view of its customers, allowing it to identify repeat, loyal customers and offer them a tailored user experience.
There is strong demand for customer personalisation. Adyen’s latest Retail Report found that 57 per cent of UK consumers believe retailers should improve the way they reward their shopping habits. However, only one fifth (20 per cent) of retailers felt they knew their customer base well enough to do so. Adyen’s data insights allows retailers like END. Clothing to better understand its customer preferences.
To fuel END. Clothing’s global expansion plans the company sought a partner with a reliable and seamless service regardless of the customer’s location. Adyen was chosen because it can process multiple types of payment methods locally.
“As a dynamic brand looking to expand internationally, we needed a payment provider that aligned with our objectives. Adyen’s single platform immediately stood out because it was not only cost-effective but simplified our payments operations,” said Mel Unsworth, CTO, END. Clothing. “Based on a previous positive experience with Adyen, we thoroughly evaluated several payment providers for our transition at END. Clothing. Adyen stood out as a strong contender. Confident in their service quality, we chose Adyen, and once again, they have met our expectations.”
“Experience is everything to a shopper, and a key cornerstone of this service is customer personalisation. Our financial technology gives END. Clothing-rich payment data that helps to anticipate an individual customer’s needs and build loyalty,” said Nicole Olbe, MD, Adyen UK. “Our unified commerce solution will support END. Clothing’s global expansion plans, making beautiful clothing and experiences available across one single platform.”
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