Episerve has announced the acquisition of Peerius, a leading provider of intelligent omnichannel personalisation in the cloud, accelerating the third wave of smart personalisation technology called “autonomous personalisation.”
The move adds Peerius’ industry-leading smart personalisation technology to the Episerver Digital Experience Cloud™. This enables Episerver’s vision for autonomous personalisation, whereby marketers and merchandisers are supported in real-time by predictive and adaptive analytics that apply machine learning to big data. The result not only anticipates behaviour and customer intent but also automates the delivery of better online experiences and highly individualised interactions.
“The acquisition of Peerius is proof positive that Episerver is providing our customers with additional value on top of our core digital marketing, commerce and content management platform,” said Mark Duffell, president and CEO of Episerver. “Peerius effectively supercharges the Episerver Digital Experience Cloud’s ability to help organisations deliver standout experiences for their customers wherever they engage by injecting real-time, smart personalisation into every use case.”
The acquisition adds Peerius’ intelligent context capabilities to Episerver’s existing content, commerce and connectivity value proposition, creating an opportunity for e-commerce and digital engagement professionals to make one-to-one engagement a reality. The addition of Peerius, which drives significant additional omnichannel revenue for its customers each year means that Episerver now influences some $18bn in annual digital commerce revenue today.
“We are incredibly excited about the opportunity to grow our market presence worldwide through Episerver’s comprehensive global infrastructure, cloud and marketing prowess and extensive partner network,” said Roger Brown, CEO of Peerius. “Joining Episerver not only accelerates Peerius’ product roadmap in areas like enterprise search for our business-to-consumer (B2C) and retail customers but also our move into the much larger direct-to-consumer (D2C) and business-to-business (B2B) commerce segments where Episerver has a solid and growing footprint.”
The entity will continue operations as Peerius, an Episerver Company, and Peerius CEO Roger Brown will remain in his current role, reporting to Mark Duffell, Episerver President and CEO.
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