Equistone Partners acquires majority stake in Virgin Experience Days


Equistone Partners acquires majority stake in Virgin Experience Days

Equistone Partners Europe has acquired a majority stake in Virgin Experience Days (VED) from Inflexion Private Equity, with the latter retaining a minority stake and VED’s management team reinvesting in the business. VED will now continue to develop its experience gifting platform as well as accelerate its roll-out in the USA. It had acquired US experience gifting business Cloud 9 last year, rebranding it as Virgin Experience Days.

Richard Hunt-wood, CEO, VED said: “We have seen significant growth over recent years, with the support of Inflexion, including more than doubling our team and launching the Virgin Experience Gifts brand into the US market. Alongside our new majority investors Equistone we will look to further enhance our offering and cement our sector leadership in the UK and the US. We are excited to have found a partner that shares our enthusiasm in what we’ve built and our vision to continue bringing incredible experiences to people looking to make new memories with loved ones.”

Richard Briault, investment director, Equistone said: “Virgin Experience Days has outstanding brand recognition and positioning in the growing gift experiences market, a best-in-class offering to consumers and a well-invested and scalable technology platform.”

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