Equistone Partners, a mid-market private equity investment firm, has acquired a majority stake in Inspired Thinking Group (ITG) from Bridgepoint Development Capital, alongside ITG management for an undisclosed sum. Equistone will support the company’s ambitious international growth aspirations and continued investment into digital marketing services.
ITG works with brands to deliver multichannel marketing more efficiently and effectively, utilising its proprietary software platform, “MediaCentre”. It now plans to continue expanding its range of online and offline marketing services which include full digital ervices, eCRM, a content creation studio, print management, strategic planning and creative.
Simon Ward, CEO of ITG said, “I’m very proud of what we have achieved since founding ITG. We set out to be a disruptor in the sector and continue to achieve this. The speed with which the company has established itself as a leading marketing services provider is a reflection of the amazing team we have at ITG and the stage of our growth trajectory.”
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