Eve Sleep has appointed Cheryl Calverley to the role of chief marketing officer. Calverley joins from The AA where she was most recently its marketing director and prior to that had held senior marketing roles at Birds Eye Iglo and Unilever.
James Sturrock, Eve Sleep CEO said: “With a wealth of consumer brand experience, Cheryl is a natural fit for the business and the delivery of Eve’s refocused growth strategy.”
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