Eve Sleep has agreed terms to sell its products via DFS. Initially starting with the DFS website, there are longer terms plans for DFS stores to stock a number of lines from the Eve Sleep range.
Cheryl Calverley, Eve Sleep CEO commented: “This is a very exciting partnership for Eve as DFS seeks to extend their ‘comfort’ positioning beyond the living room and bring Eve’s award winning mattresses to a wider audience. We’re incredibly proud to announce this partnership with the UK’s foremost furniture retailer, which recognises the strength of the Eve Sleep product range and brand, continuing the momentum in our UK&I business.”
DFHS Home head John Rastall added: “At DFS we strive to help customers furnish their homes with high quality, stylish and affordable furniture. Our range of bedroom furniture, including our wide choice of upholstered bed frames, is a key and growing part of our offer.”
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