ATTRAQT, a leading provider of eCommerce visual merchandising, site search and recommendation
technology, has partnered with mobile digital catalog app developer YUDU Media, to develop ‘Live
Catalog’, a unique joint service to transform the merchandising capabilities for retailers’ digital
catalogs.
ATTRAQT’s Freestyle Merchandising (FSM) platform enables retailers to enhance their eCommerce
platforms by allowing instant customisation of how products are displayed in response to current
trends and user behaviour. YUDU’s technology converts printed product catalogs into a mobile digital
catalog app. Live Catalog will allow retailers for the first time to insert real-time visual merchandising
techniques into their digital catalogs, such as personalised promotions and special offers. By adding
this dynamic merchandising to what would otherwise be a static catalog, there is a much faster
rotation of content, encouraging users to check the app regularly and consequently increasing
customer engagement and sales.
The new service will be available to ATTRAQT’s existing customers, who will be able to add the FSM
technology used on their retail websites into a YUDU digital catalog app. Similarly, YUDU’s existing
clients will be able to add ATTRAQT’s FSM technology to their catalog apps.
ATTRAQT and YUDU have already completed the proof of concept, which demonstrates the
advantages of being able to merchandise within a mobile app. Both parties expect to start marketing
the offering to their respective clients shortly.
This is ATTRAQT’s first technology partnership, enabling it to extend the use of its innovative
technology into new market segments and reach new customers.
André Brown, CEO of ATTRAQT Group plc, commented:
“We are delighted to be working with YUDU to create Live Catalog, a new service offering for our
customers. Combining ATTRAQT’s Freestyle Merchandising platform and YUDU’s digital catalog
technology will allow our customers to seamlessly incorporate the same visual merchandising that
they use on their eCommerce sites into a mobile app. YUDU currently have over 220 retail clients
who will now have the option to use ATTRAQT’s technology to enhance their merchandising. We
believe the partnership could be a very valuable opportunity for our business and have been delighted
by the internal feedback we’ve had from the proof of concept.”
Richard Stephenson, CEO of YUDU commented:
“We are pleased to be working with ATTRAQT to develop this joint service offering for our customers.
The ATTRAQT technology means that YUDU’s apps can now bring retailer catalogs to life with
current, personalised offers and content tailored to the user. We have been able to produce great
results for our clients, improving sales conversion and enhancing the user experience and look
forward to working with the ATTRAQT team going forward.”
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