Express Gifts Ltd has completed its rebranding to Studio Retail Ltd. This forms part of its move from a mail-order catalogue model to primarily online retailing. The business now sells an extended range of more than 20,000 products for the home as well as clothing and toys, in addition to gifts.
Paul Kendrick, managing director, Studio commented: “Although we have many exciting developments still ahead, now is the right time to recognise the change, having moved away from our heritage in gifts and cards, to a digital retailer selling a wide product range. It also allows us to be more recognisable by aligning our employer brand with the name that customers know us and love us by.”
The business generated a record £14 million sales the seven-day run-up to Christmas.
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