Sportradar has announced the launch of Sportradar FanID, a unique, end-to-end first-party marketing solution combining the first data clean room for the sports industry.
Leveraging the power of its network of global clients and partners with the company’s data coverage and sophisticated advertising technology, it can deliver sports fan insights that are deeper and more contextually relevant for such companies to monetise against.
The anticipated removal of third-party cookies in 2024 is compelling marketers to find alternative methods for collecting and leveraging data to connect with consumers. Sportradar’s data clean room addresses this challenge for the sports industry, allowing multiple parties to collaborate on first-party datasets. Created using confidential cloud computing technology, it provides a secure and privacy-compliant way to reach sports fans at scale.
Sportradar FanID benefits rightsholders by providing a greater understanding of fans’ interests and purchase intent, while enhancing the value they provide sponsors. For brands, Sportradar FanID facilitates scalable, direct engagement with fans through personalized, timely and relevant ads.
Rainer Geier, EVP, Fan Engagement at Sportradar, said: “The crumbling of the third-party cookie represents a significant opportunity for rightsholders and brands to gain a greater understanding of fans, while also enabling more efficient and seamless delivery of digital advertising content.”
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