Fans of famed fashion designer Nicole Miller will be able to instantly buy her latest clothing line through their smartphones as she partners with mobile app PowaTag. The solution will enable users to buy all items on show directly from the website when browsing.
PowaTag enables the connected consumer to complete transactions where they want it most – right from their smartphone, via multiple touchpoints. Consumers simply scan tags on anything printed from products to billboards, on websites and emails, using specialized links in social media, or even recognizing digital watermarks encoded into live and pre-recorded broadcasts. With sales finalized in just seconds, PowaTag users can buy from their favourite brands at the peak of their interest – without delay. Dan Wagner, CEO and Founder of Powa Technologies said: “Nicole Miller is well known for the forward thinking, cutting edge approach to her designs, so she’s a perfect fit for us. Now fashion fans will simply have to buy her latest releases as soon as they see them online with two taps of their smartphones.”The PowaTag app – available on the App Store and Google play – transforms the shopping experience, empowering Nicole Miller to move the boutique shopping experience right to the consumer’s phone. Dan Wagner continues: “As soon as they start browsing the Nicole Miller website, they can instantly own anything that catches their eye without needing to find a retailer or laboriously enter their credit card and delivery information.”Nicole Miller commented, “Technology is really changing the fashion world – especially with the way people shop today. Our online business has grown exponentially over the last few years, and we are always looking to make it an easy, seamless experience for our customers. PowaTag excites me because it actually simplifies the checkout process. You can make a purchase with one touch!”
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